12/3/2025 Page Edits: Optimize by Section

Alright, let's get tactical and nail this like we’re designing a $50M DTC landing page for Agora.

You just asked a killer conversion question that almost nobody talks about:

“How much copy per section, in characters or words, to make a smooth, high-converting scroll experience, with VH-based blocks?”

Let’s break this down clean, objective, and test-ready.

1. The Gold Standard: Scroll Psychology

A long sales page converts if the brain never hits resistance.

Resistance appears when any of these happen:

• Too much uninterrupted text

• No visual anchor

• No pattern change

• No off-ramp CTA

• No open loop payoff

We fix that with self-contained VH sections that act like “mental landing spots.”

Good conversion pages feel like flipping through a magazine, not reading a term paper.

2. The Rule of Thumb for Copy Per Section

DESKTOP (100vh sections)

Ideal main copy block:

• 55–110 words

• 280–650 characters

• 2–4 short paragraphs or bullets

MOBILE (natural VH scrolling)

Ideal copy block:

• 80–140 words

• 400–800 characters

• 4–7 micro lines

WHY THE DIFFERENCE:
Mobile needs slightly more context because visuals collapse, so copy has to carry the weight.

But both follow one principle:

One idea per section.
Not four. Not 17. ONE.

3. The Section Content Distribution (PRO TEMPLATE)

You want about 18–30 total sections on a full sales page.

Breakdown:

• 4 intro sections

• 6 content authority / proof sections

• 7 offer stack sections

• 2 FAQ sections

• 1 final CTA section

That’s it.

You already HAVE too much “bunched content” under HERO. We are about to laser cut it.

4. BLOCK TYPES (Rotation for Scroll Patterns)

Use this sequence repeatedly:

1. Pure Text Block (white background)

2. Text + Single Visual (gradient band)

3. 3-Column Icons (light tint background)

4. Quote / Testimonial (dark band)

5. CTA Mini Block (white)

Repeat. Repeat. Repeat.

This keeps the brain LOCKED in micro-reward mode.

5. Background Strategy (underlays & scroll fatigue prevention)

Do NOT do random imagery.

Use a controlled brand rhythm:

• White →

• Subtle gradient (5–8 percent saturation) →

• Solid dark →

• White again

This resets the viewer’s visual palate like ginger between sushi pieces.

Recommended rotations:

• Solid white: 60 percent

• Gradient background: 30 percent

• Dark background: 10 percent

SAFE GRADIENT FORMULA (for YFE)

• Top: #FFFFFF at 100 percent

• Bottom: #0e1f66 at 8–12 percent opacity

Looks clean. Not “crypto bro rave.”

6. Graphics Rules (this is where most pages die)

Underlays:

Soft pattern or geo lines at 8–15 percent opacity
Zero hard edges
0 movement — no parallax on mobile (mobile hates parallax)

Icons:

Single color
Outline style
Same stroke width across whole page

Illustration type:

• Isometric

• Blueprint

• Grid schematic

DO NOT USE:

• Stock “entrepreneur smiling at laptop” trash

• Generic lifestyle business cartoons

Your brand angle is systems, structure, engines.

So visuals must look like:

• Diagrams

• Blueprints

• Wireframes

• Flow charts

• Calculator UI cards

7. Desktop → Mobile Capture Strategy (super tactical)

Best way for you to SHOW me mobile layout:

Option A (perfect)

• Use Chrome DevTools

• Responsive mode (iPhone 13 or Galaxy S21)

• SCREEN RECORD 20–30 seconds scroll

• Upload video here

Option B (fast & good)

• Take full-page scrolling screenshot using MOBILE device

• Use “Picsew” app (free) or “Tailor”

Option C (old school but fine)

• Take 6–8 sequential screenshots

• Upload as ZIP

I can literally reconstruct your mobile posture and tell you which sections are breaking.

8. Your HERO section is currently violating 3 rules

Looking at the screenshot:

• It compresses too much promise copy above the fold

• Buttons are not isolated in their own VH band

• Too many elements stacked high (brain goes “ugh”)

HERO should be:

• ~30 words

• 1 CTA

• 1 credibility element

Then SCROLL into the ARGUMENT.

Right now HERO is trying to be the argument AND the offer AND the credibility at once.

This kills mobile.

9. How we will cut your existing page into VH sections

We will apply this surgery:

(I’ll label it exact for you)

SECTION 1
Hero clarity block
(25–35 words, 1 CTA)

SECTION 2
“What Is YFE?” 1-sentence definition
(17–25 words)

SECTION 3
Problem block with bullets
(55–85 words)

SECTION 4
Mechanism block
(40–60 words)

SECTION 5
“This is for you if…”
(60–90 words)

SECTION 6
The 9 Engines visual tile grid
(visual heavy, minimal copy)

…and on…

We keep slicing until every “topic cluster” becomes its own VH block.

You will end up with around 27 sections, no joke.

10. YES — let's do the full “SECTION COPY CUT” from your current page

To start, I need just one thing from you:

Copy-paste the ENTIRE TEXT after HERO INTO CHAT — raw, unformatted.

I’ll:

• Chunk it into VH blocks

• Rewrite each into 55–110 word units

• Assign graphic / background type

• Assign CTA or “passive scroll” type

• Flag anything that reads like “bunched copy”

Then we’ll have:

A full scroller’s paradise layout
A repeatable mobile template
A build system for every future YFE funnel

Just drop all copy under HERO here, raw text. Then I’ll slice and engineer it.